How to make a logo in 3 steps

Before starting your business, wouldn’t you need to make your business appear attractive and encouraging to deal with? I think you would.

Brand Identity

Before going through your logo, there’s a long process you should operate, it’s called (Brand/Corporate) identity. Your brand identity is as crucial as the dominant features of your page/product/service, but what’s a brand identity?

The brand identity is the image through which your customer see your business, it’s fixed not variable, it consists of two main steps we could call (DD):

1. Define your business: As an owner/ entrepreneur, you’re the best one to put the right frame for your business, build up your voice, your mission & vision, etc.

2. Design a brand layout which depends on three main elements:

  

a)   Design your brand which includes the used colors in all your offline/online publications and the typography that supports your voice.     b) Design the brand visual identity that includes logo, website, social media pages,  business cards, packaging, and design of e-mail.

c) Put a brand style guide.

Each item in this heading will have a separate article, so stay tuned.

Logo

  

After indicating the position of (Logo creation) on our business’s building up journey, now we could start.

1-Colors

 

As we mentioned before, you should put your color palette used in all your visuals which also expresses who you are, the field of business you’re adopting, and the hidden messages that you send to your customer.

We’ll take the 5 most popular colors and define their uses, accompanied emotion, and which colors you could add according to the theory of colors.

Red: First things first, it’s the most popular color used in the food and entertainment industries, It gives an energetic feeling full of passion and excitement, it also reminds us of love. The colors that match up with red are yellow, white, black, green, and blue.

Orange: Another popular color that is mostly used in the fitness, tech, food, and entertainment fields. It sends positive and joyful emotions to the audience. The colors that perfectly pair with orange are purple, turquoise, yellow, black, blue, and white.

Pink: With its lovely present and peaceful effect, it’s great in both kids and women related industries like toys, beauty, and fashion. The best colors to be added to pink are spring green, blue, grey, and white.

Blue: It’s a color that delivers safety and trustworthiness to its audience so that it’s mostly used in social media, finance, and health. It can perfectly fit with white.

Green: It is commonly related to the environment-friendly and organic food sectors.

It could also be perfect with white, yellow, and brown.

2-Choose your logotype

Now we have the colors that suit our blog/product/service, next we should define the type of logo that meets with our identity and supports it.

Many types of logos exist, one that depends only on the typography you used which means that you utilized a certain font with some modifications you added, that type includes:

 

Lettermarks: It usually on the initials of your business name, which could be easily printed on all your business cards and publications.

Wordmarks: Same as Lettermarks, we use that kind of logo when we have a catchy name and easy to be remembered, as we use the full name of our business as a logo.

There is also the symbol logo, which made of certain symbol that indicates your business. The mascots logo is related to old fashioned logos, however, it’s filled with fun and joy, mostly it has a comical character and colorful design. Finally, the combination mark which consists of two main elements: a text and a picture work together to be one.

3-Do you wanna design a Logo for free?

There are many tools to create your logo for free, but the best and simplest tool I used was https://logomaker.thehoth.com/ which helped me to create my logo easily, then I imported it to adobe photoshop to add my personal touch.